Dean Batson — the science of persuasion
Dean Batson speaking to an engaged conference audienceDEAN BATSON / SPEAKER · EDUCATOR · CONSULTANT
The Persuasion Invasion
THE PERSUASION INVASION ✳ LESS TALK. MORE IMPACT. ✳ IDEAS THAT MOVE PEOPLE. ✳
Organizations Dean has taught, trained, or worked with
HERE’S WHERE IT GETS INTERESTING

BIG IDEAS.
REAL IMPACT.

Whether I’m in front of a room or working side-by-side with your team, the mission is the same: turn the science of persuasion into something people can actually use.

01 / SPEAKING & EVENTS
Conference audience engaging with Dean

LET’S MOVE
THE ROOM.

Conferences, retreats, company gatherings, and intimate events. Thought-provoking talks with energy, research, and something your audience can use tomorrow.

EXPLORE SPEAKING ↗
02 / TRAINING & CONSULTING
Dean connecting with conference attendees

LET’S CHANGE
THE GAME.

Hands-on training and smarter communication systems that help teams influence, collaborate, lead, and get things done. Less theory on a shelf. More progress in the room.

EXPLORE TRAINING & CONSULTING ↗
IT’S NOT MAGIC. IT’S PERSUASION.
Dean presenting to a group
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TRAIN THE TEAM.
CHANGE THE OUTCOME.

It's not magic. It's persuasion.

Give your team the tools to communicate with impact — in meetings, messages, and moments that matter.

They'll learn how to use persuasion ethically, lead with clarity, and apply behavioral communication across digital platforms.

What they gain: Practical influence skills they can use immediately, to fundraise, sell, and collaborate with confidence.

Result: Teams and leadership that communicate with clarity and persuasion, whether they're fundraising, selling, or simply trying to get a “yes.”

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Dean connecting with people
PEOPLE+LEADERSHIP+TECHNOLOGY
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BETTER SYSTEMS.
STRONGER CONNECTIONS.

Bridging operations, learning, and technology.

Through interviews, workflow mapping, and behavioral analysis, I identify where meaning breaks down and design systems that make information flow faster, clearer, and more human.

From classrooms to causes to companies: whether you're leading, inspiring, or teaching, I help you communicate with purpose and deliver results that last.

Create Amazing Content in Minutes

Turn weeks of work into hours — build campaigns, presentations, and training tools that look like a full team made them.

Build an Always-Responsive Organization

Make every question, message, and request answered instantly — transforming your team into a living, breathing knowledge engine.

Empower Learning & Training That Scales

Design learning once, deliver it everywhere — interactive, consistent, and built to grow with your people and your mission.

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MAKE THE ROOM
FEEL SOMETHING.

Speaking for gatherings of every size—challenging how audiences think about influence, leadership, and communication.

I explore how persuasion, leadership, and technology now intertwine — and what modern influence really looks like when every message travels through a screen.

What to expect: Research-based storytelling that leaves leaders seeing communication as the foundation of performance, not the afterthought.

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MOVE
THE
ROOM.
REAL SCIENCE. HUMAN CONNECTION.
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KEEP THE INVASION GOING.

THE SCIENCE OF INFLUENCEInstant Influence™
THE DEAN'S COURSES

Instant Influence™

The Science of a Blink

Online Persuasion Course with Certification!

Join thousands of learners building lasting influence through research-driven communication.

Enroll Now ↗
PUBLIC SPEAKING & PRESENCECommand the Room™
THE DEAN'S COURSES

Command the Room™

How to speak, lead and win people over

Online Public Speaking Course with Certification!

Join thousands of learners building lasting influence through research-driven communication.

Enroll Now ↗
MEDIA & APPEARANCES

THE WORD GETS AROUND.

Start Here if you want Dean as a Guest on your show: hello@deanbatson.com

Text or Call 602-633-4321

THE PLT BLOG

Ideas worth thinking about.

Persuasion, communication, technology, and the way we influence one another.

Read the Blog ↗
ABOUT

MEET THE GUY
BEHIND THE SCIENCE.

I don't just teach comm and tech…

I show organizations how to use it to lead, persuade, and thrive in a world that's shifting daily.

I'm a full-time faculty member at Arizona State University and an adjunct at Phoenix College and Southern Oregon University, where I teach Persuasion, Influence, Consumerism, Teams and Collaboration and Communication.

Before that, I spent 20 years in corporate marketing, learning firsthand how the right message can move markets, shape culture, and drive decisions.

That blend of academic insight and real-world execution led me to develop Persuasion Leadership Technology (PLT), a framework that bridges communication psychology and modern tools.

Text or Call 602-633-4321

Dean Batson